Laboratory Social Media Management Program
In 2012, LabX Media Group surveyed 431 scientists - 18% said social media is very valuable, 33% said it is valuable, and 35% said it is somewhat valuable as an information tool in their lab.
Social media's value lay in information sharing/networking (62%), knowledge building (61%), networking (61%), discussions (33%), and getting the message out/thought leadership (10%).
With the growth in access to social media in the laboratory we are very pleased to announce the launch of LabX Media Group’s Laboratory Social Media Management Program.
In creating marketing plans, social media is a phrase being tossed around a lot these days. So how will social media change the way you communicate with your customers and market your products and services?
Our Laboratory Social Media Management Program can help you build a positive social reputation for your business.
If we look at Facebook, marketing begins with a Page - the home for fans and communities to interact with the brand. By maintaining an interactive and engaging presence on Facebook, you can encourage users to talk about your brand more.
With a growing number of Facebook "likes" and "reach" our social media team can align our advertisers' advertising processes and go-to-market strategies between Social Media and their more traditional marketing program that will drive Facebook "Likes", visits to the website and generate quality leads.
Some of the features our Scientific Lab Products Social Media Program includes:
- Review of editorial content and image for suitability. Our editorial team can make all appropriate edits if necessary.
(see information below on content)
- Don’t have content? Our team can create the content with supporting images.
- Post scheduling to other social media sites.
- Posting to other social media sites.
**Content posted on Facebook needs to be fresh and easy to consume:
- Advertisers should think about the aspects of their brand that are inherently social and create content that people will be excited to pass along. Make it interactive!
- Keep content simple, use ads to stay in touch, and reward people for their loyalty through deals and promotions. Nurture your relationships!
Laboratory Facebook Pages
LabX Media Group is doing some very exciting things with social media, especially on Facebook where our goal is to launch a series of niche Facebook pages that attracts a targeted audience of lab professionals. Our goal is to have each of our Facebook pages provide both entertainment and information value to a targeted audience of lab professionals.
Current list of FB pages:
Laboratory Social Media Management Program
In 2012, LabX Media Group surveyed 431 scientists - 18% said social media is very valuable, 33% said it is valuable, and 35% said it is somewhat valuable as an information tool in their lab.
Social media's value lay in information sharing/networking (62%), knowledge building (61%), networking (61%), discussions (33%), and getting the message out/thought leadership (10%).
With the growth in access to social media in the laboratory we are very pleased to announce the launch of LabX Media Group’s Laboratory Social Media Management Program.
In creating marketing plans, social media is a phrase being tossed around a lot these days. So how will social media change the way you communicate with your customers and market your products and services?
Our Laboratory Social Media Management Program can help you build a positive social reputation for your business.
If we look at Facebook, marketing begins with a Page - the home for fans and communities to interact with the brand. By maintaining an interactive and engaging presence on Facebook, you can encourage users to talk about your brand more.
With a growing number of Facebook "likes" and "reach" our social media team can align our advertisers' advertising processes and go-to-market strategies between Social Media and their more traditional marketing program that will drive Facebook "Likes", visits to the website and generate quality leads.
Some of the features our Scientific Lab Products Social Media Program includes:
(see information below on content)
**Content posted on Facebook needs to be fresh and easy to consume: